• What is TriggerMarketing?

  TriggerMarketing is an affordable, fully automated program that instantly prepares lead-generating just listed and sold campaigns for real estate agents. They just click to order. The minute recipients seek more property details, an email alert with the lead’s contact information is sent to the agent.Few readers

• My Campaign Status Page for my Social Ad is blank, what do I do?

  Unfortunately, Facebook only hosts lead information for 30 days after a campaign. After this time, we lose access to the campaign demographic and viewing data that was once on your status page. However, if you only want a list of leads for the campaign, you can visit your order details page from the ‘Orders’ section of the TriggerMarketing app and download them as a .csv from there. To avoid issues like this, make sure you're viewing your status pages when we email you from noreply@social.quanFew readers

• Not Receiving Lead or Order Confirmation emails. What do I do?

  For Social Advertising, This could be one of a few issues: Check to ensure the Facebook Business Page URL you provided in the order form or in your Settings is typed/copied correctly. Make sure you granted our ‘Social Concierge’ admin access to your Facebook business page so our team can run the advertisements for you. We might not have launched the advertisement yet, see the question: “How long will it take for my ads to launch?” Add these addresses as trusted contacts: noreplFew readers

• Add or Remove Mail List(s) for TriggerMarketing Orders

  In the TriggerMarketing Dashboard, select ‘Lists’ from the left-side navigation To Add an additional mail list for all TriggerMarketing mail orders: Click on the toggle icon or where it says 'select'. If the save is successful, the toggle icon will become green and a green checkmark will appear to indicate it has been appropriately added as an additional mail list. To Remove a list: Click on the green toggle icon or where it says 'remove'. If it is successfully removed, tFew readers

• Create or Edit a mailing list from TriggerMarketing

  In the TriggerMarketing application, there are two pages from which you can navigate to create or edit your QuantumDigital mailing lists: Under the ‘Lists’ tab, scroll to the bottom of the data table and click either button for ‘Create New List’ or ‘Edit Saved List.’ These buttons will take you to the appropriate screens within the QuantumDigital application. Similarly, you can find the ‘Create’ or ‘Edit’ buttons under the ‘Settings’ tab at the bottom of the Direct Mail content block.Few readers

• What results can I expect from Social Ads?

  This depends on many factors regarding the area of your property. We cannot guarantee a set number of views (impressions), clicks or leads of an advertisement on Facebook since every advertisement will be shown to a very specific, geographically & demographically-identified audience, and not every area has the same number of people. You will receive a report once the ad campaign has completed that highlights your ad's performance in Views (Impressions), Clicks, and Leads: While we cannot guaraFew readers

• Change Facebook Business Page for Social Ads

  To change your Facebook page URL, either: Navigate to the ‘Settings’ section (gear icon) and scroll down until you see the Social Ads URL field. Change the URL and hit ‘Save’. After your next Social Ad order, we’ll send a new request to connect to that page from ‘Social Concierge’. Or, In the ‘Options’ section of a new order, you can update the URL field and continue placing the order. We’ll send a new request to connect to the new page. To grant access, follow the steps here (httpsFew readers

• What Area is targeted for my Social Ad?

  Ads are targeted to a narrow geographical radius around the property, typically about 1 to 3 miles, depending on the density of the population in the area. If more people are living in an area, the tighter the targeting radius. Conversely, if the population around the property is more spread out, the wider the targeting radius so that we can ensure a minimum number of people we can show the advertisement to.Few readers

• Do I need ‘Followers’ & page ‘Likes’ for Social Ads to be effective?

  No. The effectiveness of Social advertisements on Facebook is not impacted by the number of page followers or likes on your business page. Facebook’s ad network is strictly a ‘pay-to-play’ advertising model. Check out our blog article for more information on Boost a Post vs. Facebook Ads.Few readers

• What is a Facebook business page?

  A Facebook Business page is different from the personal profile you use to communicate with friends and relatives. A Facebook business page allows you to build and maintain your professional brand through Facebook and Instagram advertising. Learn more hereFew readers

• What happens when a prospect views a property?

  The minute a recipient seeks more property details by scanning a QR code, texting in, or visiting the URL printed on your postcards, an email alert is sent to you. The email will include any available contact information for that responder/lead. You may access the same data by visiting your TriggerMarketing Leads and Responses. Upon receiving a responder/lead email alert, you may choose to do the following: Personally follow up with the contact to see if they have any immediate needs InvFew readers

• Definition of 'Responses'

  Used to be called a ‘warm lead’, these are prospects who have taken an “Action.” These are people who have visited your property or market snapshot landing page(s). This number includes both: leads who have filled out a form but also includes those who did not fill out a form for additional information. Types of responses: QR Codes, SMS/Texts, Landing Page Views (code uses)Few readers

• Where are the Social Ads shown online?

  Your ad will appear on Facebook in the newsfeed of users within your optimal target audience. These are "native ads", which means they appear as a post among updates from the Facebook user's’ friends and family. These ads are highly focused on mobile display, but will also display on the desktop in some cases.Few readers

• Do social ads work for vacation areas, remote areas or raw land?

  Resort/Vacation Areas: Yes. These ads aren’t just trying to find a buyer for your listing (though that can happen). They’re meant to show people in the area what you can do for them, potentially getting you more listings. Many folks looking at buying vacation property spend time there first (renting, vacations, etc.). Remote Areas/Small Towns: Yes. We’ve seen good results with small towns and remote areas. Land: Yes. One of our most successful campaigns to date was advertising a piFew readers

• Modify Postcard Design for One Order

  After starting a new order from a property, select the ‘Direct Mail Postcards’ ‘Start Order’ button. In the ‘Options’ box, click on the ‘Modify design for this order’ (ONLY visible If enabled by a sponsoring broker/company) Click on the property photo to choose or upload alternate images for your design. Designs modified this way are available for the current order only.Few readers

• Why can’t you show the actual social ad that will be used in my campaign?

  After your advertisement is placed, we run the property information through our system to use data like the geographic area and area demographics to determine what text will work best for your ad. Because of this, we only use a generic example of an advertisement during the order checkout process to give you a sense of what it could look like.Few readers

• Export Lead List(s)

  In the TriggerMarketing dashboard, select ‘Leads’ from the left-side navigation menu. Select any number of filter options (e.g. ‘Lead,’ ‘Contact Me’, etc.) Once the desired filters are enabled, click the ‘Download filtered .CSV’ button in the top-right of the data table.Few readers

• Targeting Recommendations

  Use an address located in your target neighborhood Avoid addresses in or adjacent to commercial/retail areas For larger neighborhoods, occasionally switch the target address to a home in another area of the neighborhood. If you have specific homes you want to market to, create a list in QuantumDigital and select it as your ‘additional list’ before you place a branded order.Few readers

• How do I know when I have a lead?

  Although you can view your leads in the TriggerMarketing Dashboard at any time... You should be receiving lead emails in real-time as they submit the information on your advertisement. Add noreply@social.quantumdigital.com & info@quantumdigital.com to your trusted contacts to ensure lead emails skip your spam folder. Still not receiving emails? Contact us at info@quantumdigital.com or 800-637-7373 to speak with one of our dedicated supporFew readers

• Add, link a property / Listing to your account

  If there’s a property you put into an MLS that is not showing up under your account, you can manually add / link a property by using the ‘Add a Property’ tool. To use this tool, login to your TriggerMarketing dashboard. Navigate to the ‘Properties’ page (visible in the left-side navigation) At the top of this page, there’s a button that says “Add a Property...’ - select it Search by MLS number & optional MLS provider to find and link the listing to your account. If the propertyFew readers

• How to use TriggerMarketing

  Step 1: Complete your QD User Profile Click the user image in the top-right of the application and select 'Profile'. Fill out your contact & address information (used on postcards), modify account login details and save your credit card information for seamless marketing transactions. Step 2: Customize your Default Order Settings (if enabled by sponsoring broker/company) In the TriggerMarketing application, use the 'Settings' page in the left-hand navigation to update your progrFew readers

• 'Home Value' - Type of Lead

  a lead type -  the specific action taken when a lead performs a home value search for a property. HomeValueImageZendeskSupport.jpgFew readers

• 'Landing Page' - Type of Response

  a response type - when a prospect visits your designated campaign landing page. (e.g. LearnMoreNow property page, Home Value page, or broker/company specific page.) Example Page: TMLearnMoreNow2016Generic.pngFew readers

• What can be changed on my TriggerMarketing postcard?

  TriggerMarketing pre-populates the postcard design with photos and information pulled from your property database. If you wish, you may select or upload alternate images for your design using the ‘Modify Design’ option available via the TriggerMarketing dashboard.Few readers

• 'Twitter Share' - Type of Impression

  When a prospect clicks on the free Twitter post (that links to a TriggerMarketing landing page) generated from our system after placing a direct mail order. A result from using our free Twitter share tool. Available after placing a direct mail order. (example post below.) TM-Twitter.pngFew readers

• Change Default Social Ad Length

  Default social ad lengths can be customized from the TriggerMarketing dashboard (if enabled by sponsoring broker/company). To change these default settings: Either log into your TriggerMarketing directly (here) or your QuantumDigital account and click the TriggerMarketing dashboard (lower-left of the Start Page). Select ‘Settings’ (gear icon) from the left-side menu Adjust social ad default length in the social advertising sectFew readers

• Why use TriggerMarketing?

  TriggerMarketing makes it easy to order neighborhood postcard mailers and social advertisements that are designed to get a response and grow your prospect base. This instant marketing program allows you to launch effective real estate marketing campaigns from your computer or smart phone while out in the field. Plus, it integrates the latest digital technologies—like QR codes, SMS texting, and protected URLs—on postcards to track responses and deliver lead information to your inbox. It’s fasFew readers

• Cancel a Social Ad Order

  Only available for social orders that are not yet Active or Complete. To cancel a Social Ad campaign, you must call our dedicated support team at (800) 637-7373. Why do I have to call? Since we typically run the ads within 15 minutes of the order placement (for customers who have already granted access on Facebook), calling in will ensure we interrupt any automated processes we have in place for building and placing the advertisement.Few readers

• Definition of 'Leads'

  Used to be called a 'Hot Lead,' these are prospects who have taken very 'Specific Actions.' These are people who have offered up contact or property information for you to act on. Types of Leads: Home Value, Social Form, Contact MeFew readers

• Change Mail Postcard Design Template

  Default mail design templates can be changed from the TriggerMarketing dashboard (if enabled by sponsoring broker/company). To change these default settings: Either log into your TriggerMarketing directly (here) or your QuantumDigital account and click the TriggerMarketing dashboard (lower-left on the start page). Select ‘Settings’ (gear icon) from the left-side menu Select your Listed & Sold mail default design templates indepFew readers

• How do I know if my listings are syndicated through ListHub?

  ListHub is a national online network that syndicates real estate listings to more than 330 websites. Currently, over 40 national brokerages use the ListHub service. To find out if you are part of this network, simply visit www.learnmorenow.com/findhomes and enter the city, state and Zip Code and/or MLS number of one of your listings. If you see one of your listings appear in the search results, congratulations, you are part of the ListHub program. You wiFew readers

• 'Facebook Share' - Type of Impression

  an impression type - When a prospect clicks on the free Facebook post (that links to a TriggerMarketing landing page) generated from our system after placing a direct mail order. TM-Facebook.pngFew readers

• Reasons why you may be waiting on your property/properties

  TriggerMarketing uses MLS, company programs, and data feeds to get your properties into your account. Sometimes you may not be able to find your property or you’re waiting on one of them. You also may be waiting for the email that encourages you to order postcards. There are some reasons why you may be waiting! Note: we have custom settings for different company programs. If you don’t see a button or a feature mentioned in this article, it may be because of one of these settings. Here areFew readers

• 'Social Form' - Type of Lead

  a lead type - A lead that submits information through a Facebook lead form. Typically includes their name,  email, phone number, and interest-level. Example Social Lead Form: TMSLeadiPhone.pngFew readers

• What should I do with my leads?

  Agents that report the most success with these campaigns: Reach out immediately via phone and/or email, Focus on building a dialogue with the lead about their interests, real estate goals or questions. Add the contact to a mailing list to stay in front of them via regular mailings (TriggerMarketing will automatically add leads to your Leads List). Invite the contact to have coffee or to an open house for the property in which they showed interest and meet them in-person EFew readers

• Why can’t I customize my social ads?

  Not only does our system use data to develop each ad's targeting, it uses data to determine what text will work best for your ad. Because of this, we don't allow for customization of the ads on any level. We understand that a home might have a unique selling point, or you may appeal to a niche audience, but altering any part of the ad will result in a detriment to the ad's performance significantly. You will get the best results if you put the data we already have to work in optimizing your caFew readers

• Definition of 'Impressions'

  Sometimes referred to as “views,” this represents the number of times people have seen your ad. One person can be attributed with multiple ‘impressions.’ This is the ‘catch-all’ count of activities and impressions by prospects. For example: If one person sees your Social ad/post (+1) and clicks through to the landing page (+1), then submits a lead form (+1), that would be 3 different impressions for that one prospect’s journey. At each of these steps that prospect was served an 'impression'Few readers

• How long does it take for my social ads to launch?

  Once you've granted ‘Social Concierge’ access to your Facebook page (only needs to be done on your first order), your ads are created and launched within 2 business days (usually much faster). Look for an email at each step of the way so you know what's happening. If you’re not receiving emails, make sure you add noreply@social.quantumdigital.com as a trusted contact.Few readers

• How do I cancel a TriggerMarketing Order?

  Only available for mail orders that are not yet 'Complete' or 'Mailed.' In the TriggerMarketing dashboard, select ‘Order History’ from the left-side navigation or from the user drop-down menu in the top-right of the application. Select the direct mail order you wish to cancel by clicking on the Order Number. Below the ‘Order Status’ timeline, click on the ‘Visit QuantumDigital Order History to Cancel...’ text and to find the order in your QuantumDigital account. Once you find theFew readers

• Can I use a personal Facebook Account to use Social Advertising?

  No, only Business Pages can advertise on Facebook. You can create one yourself here.Few readers

• Who has access to TriggerMarketing?

  If your company has elected to integrate their listing database with our marketing solution, you may already have access to the TriggerMarketing program. Simply look for emails each time you add a new property to your listing database and when a property sells. Then click on a link within those emails or visit your account dashboard to instantly launch marketing. Still not sure? Ask your office manager or team lead if your brokerage participates in TriggerMarketing. If your company syndicatesFew readers

• Setup Social Advertising

  If enabled by sponsoring broker/company, Either: Login to your TriggerMarketingⓇ application and navigate to your ‘Settings’ tab in the navigation. Once There, scroll down until you see Social Ads. Input your Facebook business page URL, save it. The next time you place a Social Ad order, look for emails from noreply@social.quantumdigital.com with instructions for granting us access (https://www.facebook.com/business/help/427290247449194Few readers

• How do I Grant Admin access to ‘Social Concierge’ on Facebook?

  Please see Facebook’s Help center and follow the instructions here to grant us access to advertise on your behalf.Few readers

• Change Default Mail Quantity

  Default order quantities can be modified from the TriggerMarketing Dashboard (if enabled by sponsoring broker/company). To change these default settings: Either log into your TriggerMarketing directly (here) or your QuantumDigital account and click the TriggerMarketing Dashboard (lower-left of the Start Page). Select ‘Settings’ (gear icon) from the left-side menu Adjust your Listed & Sold mail defaults quantities in each sections’ heaFew readers

• 'Text' / SMS - Type of Response

  a response type - If enabled by your sponsoring brokerage/company, direct mail will include a short text code that prospects can send a message to in order to get more information about the card or information being presented to them. We notify you of their response via an email. These responses are also viewable in our applications.Few readers

• Why is there a delay needed when scheduling my Open House social ad?

  Facebook has changed their approval process. They need a 24-hour window within which to review and approve advertisements. What this means for you: Grant ‘Social Concierge’ access to your Facebook business page. Your ads get created and launched within 2 business days (usually much faster). note: Grant access on your first social ad order (of any kind) only. Look for an email at each step of the way so you know what's happening. If you do not receive our emails, please add nFew readers

• 'Contact Me' - Type of Lead

  a lead type - A lead that submits a contact form on the TriggerMarketing landing page. Indicates they would like to be contacted by the agent. (Previously referred to as a ‘Hot lead.’) ContactMeImageZendeskSupport.jpgFew readers

• 'QR Code' - Type of Response

  a response type. General definition: shorthand for ‘Quick Response’ code, a machine-readable code consisting of an array of black and white squares, typically used for storing URLs or other information for reading by the camera on a smartphone. qrqdurl8KB.png How we use it: If enabled by your sponsoring brokerage/company, postcards will include a QR codFew readers

• Why don't my postcards include QR codes or SMS texting as a response option?

  Many company-branded TriggerMarketing postcards are designed to adhere to the marketing and brand standards set forth by the sponsoring broker/company. Therefore, TriggerMarketing features may vary for agents participating in broker-sponsored programs.Few readers

• What is the delivery time for TriggerMarketing cards?

  TriggerMarketing cards are usually sent First-class presort: 5 to 8 business days. (This may be Standard if you are a part of a custom program that has chosen Standard.)Few readers

• How do I setup a Facebook Business Page?

  See Facebook’s tutorial and read our Facebook Quick-Start guide for real estate related tips when setting up a Page.Few readers

• Who is Social Concierge & Why are they requesting Facebook access?

  Social Concierge is our partner that helps us manage the Facebook Advertising portion of this service. Facebook’s rules are constantly changing, so our partnership with them ensures we stay on top of all the newest Facebook technology updates and allows us to focus on building out even better marketing systems for your needs. They are amazing people who understand Real Estate, we know you’ll love having them on your team! Make sure you grant Social Concierge Admin access so you can take advantFew readers

• Why do you need my Facebook Business Page URL?

  The advertising we do on your behalf is run through Facebook’s advertising network. In order for us to place ads and send you leads in real-time, we need to have administrative access to your Facebook Business Page. Don’t worry, we don’t control your page and you can revoke access to us at any time, but we’re confident you’ll want to keep us around when you see the leads roll in.Few readers

• Who sees my Social Ads?

  Our targeting is built around a proprietary Likely Mover Profile, which is a dynamically generated set of users based on thousands of data points. This profile is segmented to best match the listing, including listing price, location, property type, etc. For example, to generate targeting for a luxury home, our Likely Mover Profile would analyze the actions, interests, and profiles of users across the country who recently purchased or sold luxury homes - then create a similar audience locaFew readers

• My Open House ad didn’t run the full 3, 7, 14 day length. Did I miss out?

  Short answer: No. Actual ad length may vary based on: When Facebook advertising permissions are granted, (will only affect your first Facebook ad order; to prevent delay make sure to grant us access immediately), or..... When Facebook approves the ad (up to 24 hours). If the ad only runs 1 day (as an example), it will still use the complete advertising budget allotted for the length of campaign you select.Few readers