Definition of 'Impressions'

Sometimes referred to as “views,” this represents the number of times people have seen your ad. One person can be attributed with multiple ‘impressions.’ This is the ‘catch-all’ count of activities and impressions by prospects.

For example: If one person sees your Social ad/post (+1) and clicks through to the landing page (+1), then submits a lead form (+1), that would be 3 different impressions for that one prospect’s journey. At each of these steps that prospect was served an 'impression' of your brand.

This number includes: social ad impressions (coming soon), clicks, leads, postcards sent, QR Codes scanned, SMS/Text responses, landing page codes used, Facebook share responses, Twitter share responses.

Updated on: 27/05/2026